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Atria Retirement Canada

End-to-End Website Migration & Rebrand

Sydney led the full migration and rebrand of Atria's Canadian websites from WordPress to Storyblok, supporting both English and French environments. She coordinated with developers, creative, and content owners, built prototypes, and created documentation so the team could move quickly and consistently. They launched ahead of schedule with no downtime, which was a big win for her team.

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Key actions:

  • Built tracking and QA system, prototype, and documentation

  • Partnered with Dev + Creative to align on components and branding

  • Recruited and trained support for scalable rollout

  • Partnered with French-speaking residents for authentic, ongoing content review

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Results:

  • Launched ahead of schedule with zero downtime

  • Process now adopted as model for future migrations

  • Improved translation quality

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