Client Success Story: SlayStation Beauty Studio
The Challenge:
SlayStation, a local natural hair salon in Louisville, KY, needed to boost its online visibility and increase lead generation through its website and Google Business Profile, organically.
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My Approach:
I conducted a comprehensive website audit and optimization project that included:
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Updating images and adding keyword-rich alt text for better search performance.
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Editing on-page copy and meta data to include targeted local keywords.
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Improving page structure and navigation for a more user-friendly experience.
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Adding new high-quality photos showcasing services.
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Coaching the client on how to gather authentic Google reviews to build trust and boost search rank.
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The Results (One Month After Launch):
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Profile views up by 29% (from 160 to 315 views).
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Directions requests more than doubled (+126%), showing increased local foot traffic interest.
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Website visits from the profile up 40–52%, driving more leads to the booking page.
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Added phone call inquiries from zero to three in the first month.
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Top local search terms now include “loctician Louisville KY” and “best stylist locs,” matching high-value service keywords.
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This project demonstrates how strategic SEO, fresh content, and an optimized Google Business Profile can dramatically increase local leads for small businesses in just weeks.
Working with Sydney to redesign my website was one of the best decisions I’ve made for my business. She completely elevated the look and feel of my brand, giving it a polished, professional presence that truly reflects the quality of services I offer at SlayStation. Since launching the new site, I’ve seen a noticeable increase in traffic and—most importantly—an uptick in inquiries from my ideal target audience. Sydney understood my vision from the start and executed it flawlessly. I highly recommend her to anyone looking to level up their brand and attract the right clients!
– Courtney W., Salon Owner
Client website is now ranking 2nd, organically, on the search engine results page.
One month post launch, indicating great growth with room for improvements.
Second month post launch, indicating continued growth and optimization success.
